This is a guest post by Jack Crute, who represents Harvey & Hugo, a London-based communications agency specializing in public relations. They use social media, PR, and content marketing to share knowledge, celebrate success, and spread positivity.
This post is another in a series that applies heroic concepts to work and business.
When it comes to building businesses, we all understand the importance of social media, content marketing, and good public relations.
But when it comes to building your own brand—that is, your personal reputation—what is the best way to go about it? Here’s some quick suggestions to do just that.
Why Should You Brand Yourself?
Building your own brand is great for developing trust and taking control of your reputation—not only for your business but for other professional and personal ventures. The more credibility you have around your name, the easier you’ll find it to attract clients, build valuable business relationships, and network with fellow professionals.
Self-branding can also help you gain trust. When you’re sharing tips and information online—whether through social media or on a blog—you’ll start to be regarded as an expert in your field, and this in turn helps you build a name for yourself.
Hail to the Content King (or Queen)
Writing articles about your expertise is one of the best ways to build your brand. Whether you publish content on your business blog, LinkedIn Pulse page, or guest post in industry publications, you need to prioritize the creation of content that is useful to your intended audience.
If you bring value to others, your reputation will grow thanks to “social proof.” Publishing online also helps your rank on search engines when potential clients and fellow professionals seek help.
On social media, linking out to other blogs, interesting content, and research can be a great way to bring credibility your brand and encourage people to seek you as an expert and rely on you for information.
Speak at Events
If you’re good at speaking, taking part in networking events and business conferences is a great way of sharing key messages and building an audience. Write a speaker profile you can promote online. The profile should include your biography and expertise on relevant industry topics. Also, be at least somewhat willing—and prepared—to travel to events, since you never know where opportunities will arise.
Host Your Own Events
After attending and speaking at several events, consider hosting your own. Once you have hands-on experience with what it takes to host a successful event, you might as well consider hosting one when you feel ready.
Be sure to have a goal that will help keep you on the right track when hosting an event. Know what you want to convey to your guests, so you can build your brand. Furthermore, have a plan on how the event day is structured.
Determine your budget well in advance. Have you selected a venue? How will the seating be arranged? Do you have a sign shop that people will pass when entering, as well as during and after the event? How many guests can you host? Will you offer complimentary drinks?
Answering these questions can help keep you on your toes when planning the event, which will be a success if you remain disciplined. You may want to hire someone to handle the event on your behalf, but ensure you take time to research and interview at least three event planners.
Be Your Authentic Self
Building a brand around something that’s not true is difficult, and even more so when you’re branding yourself. People connect with other people, so it makes sense to portray an authentic version of yourself on social media and in your promotional materials. People can tell when you’re faking it, and this will make your branding efforts much more difficult.
Remember There’s Always More to Learn
Chances are you want to brand yourself as an expert in your industry. However, it’s important to remember there’s always more to learn, so stay up-to-date with the latest changes and trends within your industry to protect your branded self.
If you fail to stay relevant, you’ll struggle to convince potential clients that you really are the expert you claim. Prioritize the development of new skills and expanding your knowledge. The more you know, the easier it will be able to build relationships, stand out, and succeed.
These are just some of the ways in which you can use social media to build your brand. Remember to stay current, focus on content, and network with like-minded individuals.
Featured Image Source: Pixabay